BA (Hons) Business Economics

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Course Description


Economics drives business, informs policy and affects everyone’s lives. With its applied business focus, this course emphasises the economic analysis of key business functions and the industrial
structure of market economies and the global environment. It will give you a detailed understanding
of the principles of economics and teach you how to apply these principles to support decision making. As well as developing an understanding of the nature of pricing, investment, employment
and many other decisions businesses have to take, you’ll have the option to study modules in
marketing, accounting finance and human resource management.


The Qualifications have developed the learner’s ability to:
• Develop a critical understanding of the principles of economic theory.
• Develop the ability to apply the theories of economics to a range of decision-making problems in business.
• Appreciation of different approaches to economic problems and their relevance for real-life circumstances.
• Emphasises the economic analysis of key business functions and the industrial structure of market economies and the global environment.

Course Information

Course code: ECO6204
Course type: Advanced
Course fee: £23,000 per year
Course duration: 3 years
Course delivery: Campus and work placement
Location: Hertfordshire, United Kingdom

Entry Requirement

The qualification can be offered to Learners from age 18. The Learners need to ensure that they have
sufficient capability at the right level to undertake the learning and assessment.

English language requirements
The Qualifications have been designed to be accessible without artificial barriers that restrict access and progression:
• IELTS minimum 5.0- 6.5 overall with no fail.
• Minimum 3A Levels or equivalent qualification.
• Pass 5 GCSE subjects

We consider applicants:
• Who have demonstrated some ability and possess Qualifications at Level 3, for example ‘A’ Levels or vocational awards.
• Who have spent some time in an organisational role and wish to develop their careers further.
• With professional experience looking to change careers through work-based learning.

Course Contents

• Introduction to Microeconomics
Microeconomics is concerned with the behaviour of individual firms, markets and consumers in their economic activity. Microeconomics considers choice-making within the context of a market mechanism. The module covers the nature of markets including the determinants of demand and supply and the competitive environment within industries. The role of the government in intervening in markets is also considered.

• Introduction to Macroeconomics
The module aims to provide students with an introductory grounding in the principles and concepts of macroeconomic analysis, including consideration of unemployment; inflation; money; banking; government policies in terms of taxes and interest rates, for example; and international trade. Indicative content: – Basic macroeconomic models – income-expenditure approach.

• The Economics Professional
The module provides students with a series of academic skills and study strategies which will underpin their subsequent studies. The module is composed of several themes which will include communication, analytical thinking, research methods, IT-literacy and numeracy. These will allow students to effectively match problem-solving techniques to different scenarios.

• Economics Tools and Techniques
This module is an introduction to important mathematical and statistical techniques that are used in economics. The module covers, among others: basics of algebra, linear relationships in economic analysis, basic graphical analysis, simultaneous equations, differential calculus, optimisation, basics of probability theory, descriptive statistics, simple regression.

• Economy and Society
This engaging contextual module showcases the scope and power of economics in understanding many of the key issues which face society. It explores globalisation, economic development and the onward march of the market in societies such as the UK and elsewhere. The module also considers the limits of the market and economic analysis itself, in considering some ethical and moral issues in contemporary business and the economy.

• Principles of Marketing
This initial marketing module, which assumes no prior knowledge of marketing, aims to introduce students to some of the key ideas of marketing and is suitable for both marketing and non-marketing students. It examines the environment within which organisations operate and the role of marketing within the organisation so that students can understand the context within which marketing personnel work and the different activities which are carried out under the umbrella term of ‘marketing’.

Work-based learning Opportunities:

Below are examples of potential career opportunities you could explore:
• Trainee Marketing Manager
• Trainee Operation Manager
• Trainee Hotel Manager
• Trainee Tourism Manager
• Trainee Tourism Information Centre Manager


Learners completing this course can progress to:
• Level 7 Master in Business and Tourism


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