BA (Hons) Event Management and Marketing

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Course Description


Diverse, dynamic and full of fresh challenges, event management can take you all over the world, working on concerts, corporate events, sports fixtures and festivals. Marketing is an essential part of it, raising events’ profiles and selling those all-important tickets. We’ve created a powerful, practical degree which brings these subjects together to help you launch a successful career, and this course gives you an in-depth understanding of event management, hospitality, marketing, advertising, sales, communications and public relations.


The Qualifications have developed the learner’s ability to:
• Developing key employability skills, both domestically and internationally.
• Depth understanding of event management, hospitality, marketing, advertising, sales, communications and public relations.
• Introduce students to various traditional and digital marketing communications tools and channels.


Course Information 

Course code: EVT6374
Course type: Advanced
Course fee: £23,000 per year
Course duration: 3 years
Course delivery: Campus and work placement
Location: Hertfordshire, United Kingdom

Entry Requirement

The qualification can be offered to Learners from age 18. The Learners need to ensure that they have sufficient capability at the right level to undertake the learning and assessment.

English language requirements
The Qualifications have been designed to be accessible without artificial barriers that restrict access
and progression:
• IELTS minimum 5.0- 6.5 overall with no fail.
• Minimum 3A Levels or equivalent qualification.
• Pass 5 GCSE subjects

We consider applicants:
• Who have demonstrated some ability and possess Qualifications at Level 3, for example ‘A’ Levels or vocational awards.
• Who have spent some time in an organisational role and wish to develop their careers further.
• With professional experience looking to change careers through work-based learning.

Course Contents

• Introduction to Marketing Communications
The module will introduce students to various traditional and digital marketing communications tools and channels. The module provides a basic understanding of relevant integrated marketing communications, social influence and messaging theories. This module will cover the main areas of advertising, digital marketing tools, content and direct marketing and PR.

• Creativity, Technology and Innovation
This module covers the main theoretical models of the discipline and an understanding of the external environmental climate for products and services, and the main business processes and resources affected when businesses react to these new challenges. Appropriate international perspectives will be included. Creativity, technology and innovation are three important interrelated drivers for internal and external marketing strategy. Marketers are increasingly being challenged to manage these assets, and driver changes in business processes and resource skills.

• Economics for Business
This module aims to enable students to understand the economic context of modern business by introducing and developing an appreciation of the utility of economic approaches in studying the business environment. The basic tools and approaches which economists use; demand and supply and industry analysis, among others; will be introduced and applied to help understand the economic issues involved and the public policy which can be derived.

• Principles of Marketing (CIM)
This module enables students to develop a basic understanding of the key concepts and theories that underpin the marketing profession. Students will study key components of the marketing environment and factors that influence consumer behaviour; the history of marketing and ethical considerations. Topics covered will include segmentation, marketing research, the marketing mix and competitive positioning.

Data Analysis for Tourism & Event Management
The module provides an introduction to some basic quantitative techniques used in the tourism and event management sector. This module is intended to develop analytical skills necessary to understand and interpret data that is used in the travel, tourism and event management industry. Case examples will be used so as illustrate to students the value and relevance of quantitative information; drawing from a range of tourism and event management related sectors, e.g. airlines, hotels and tour operators, tourism boards and attractions nationally and internationally.

• The Global Event Industry
The global Events Industry takes planned event examples from around the world to demonstrate similarities and differences, in management styles, sectors and cultures. Students learn about planning a range of events and how different management functions work together to create successful event experiences.

Work-based learning Opportunities:

Below are examples of potential career opportunities you could explore:
• Trainee Marketing Specialist
• Trainee Event Manager
• Trainee Social Media Manager
• Trainee Public House Manager
• Trainee Hotel Manager


Learners completing this course can progress to:
• Level 7 Master in Event Management and Marketing